22.12.14

#SHEDLIGHT



Christmas is great isn’t it, you spend time with relatives you barely ever see, stuff your face by a roaring fire and give gifts nobody really needs! It’s awesome! But for 93,000 people Christmas is just another day trying to survive the harsh realities of being homeless.

This Christmas ADOT.COM have launched a ‘Lights Campaign’ to help heighten awareness and raise plenty of pennies for two charities that can be life savers to people who find themselves in this situation.



Homeless people, to most, are invisible. This shocking new campaign is aiming to make us see them, make us care and make us act.

The viral campaign is tough to watch but we definitely recommend giving it a viewing, it’s incredibly poignant.


The project is also supported by several leading personalities including, lingerie entrepreneur Caprice, Jon Snow, Barbara Windsor, Mitch Winehouse and a host of others, wrapped up in Christmas lights.

Adot.com explained: “we aim to inspire people to change their perspectives on what they see and do. We ask people to take a moment to really look closer at everything and everyone in the world around us. "


The provocative film will be running in cinemas, TV, print, poster and social media. So keep your eyes peeled.

Adot.com is a charitable non-profit organisation that campaigns on social issues, everything from anti-war, homelessness, poverty, racism, civil rights big government to name but a few.


#SHEDLIGHT

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